LORNA PARTINGTON WALSH

When you're writing for fun or catharsis, self-editing will often take your writing as far as it needs to go. But if you're a writer with an eye on publishing, working with a professional copy editor can improve your publishing prospects, providing you are fully open to the process. Working with a professional editor (either one you hire or one assigned to you by the publisher) can be a stressful situation for many writers who are accustomed to flying solo, but with the right mindset, you'll enjoy a rewarding collaboration. Here are five ways to enter the process.
 
Mindset 1: It's as good as I can make it ... but it ain't perfect.
You'd be surprised how often I see manuscripts that have "author fatigue" written all over them, and it's clear the author has said, "Oh, that'll do." Only seek an editor when you have self-edited the heck out of your manuscript and are satisfied that you can take it no further. Copy editors love to work with manuscripts they can take from good to great, rather than manuscripts they can turn from okay to good (or from bad to readable!). However, don't hand it over with the assumption it's flawless ... because you WILL get a shock when the edited manuscript is returned. Expect there to be edits a plenty, and remember that even Hemingway needed an editor.
 
Mindset 2: It's great to collaborate!
As a writer, the page is your stage ... but even a one-woman show needs a crew! Think of your editor as the guy/gal in the lighting booth who's there to ensure you're looking your best. It is not in your editor's interest to steal the limelight or make you look bad, so enjoy the rare moment of creative partnership. Keep in mind that every editor is as unique as every writer, but hopefully your styles complement each other. If you continue to collaborate, the symbiosis will become stronger and the editing process will become easier.
 
Mindset 3: It's not about me.
The copy editor’s only objective is to make the reading of your manuscript as easy and pleasurable as possible. As tough as it seems (especially if you're paying), the editor's first loyalty is to the reader, not you! Edits are not criticisms, so try not take it personally.
 
Mindset 4: Every edit is a learning opportunity. 
You are always free to disagree with the editor and reject any edit, but it’s often beneficial to understand the editor’s choices or recommendations. You will also learn a lot by studying the grammar, punctuation, and usage edits, which will improve your writing craft going forward.
 
Mindset 5: Professional editing is an investment.
Unless it's offered as part of a publishing agreement, professional editing will cost you hard-earned cash. That reality is especially harsh because writers themselves so rarely see financial rewards for their efforts. But if you feel you must hire an editor, think of the expenditure as an investment in your development as a writer, not only in terms of craft skills but also in terms of experience with professional editing, which agents and publishers appreciate. A professional edit is also an investment in your book, increasing its chances of being picked up by an agent/publisher or a reader. Hopefully, with great editing, you will see a return on your investment down the line!

Whether you self-publish or are fortunate to get a traditional publishing deal, the chances are you will have to do a lot of your own book promo. This can be highly time-consuming and frustrating ... especially if you go at it half cocked, so to speak. But where do you begin?

I asked marketing/PR expert (and agented writer) Anna Caig for a few choice words of advice for promoting your book based on her experience as a trainer/coach of writers who want to build their brand and reach more readers. (To find out more, or to work with Anna Caig, go to https://www.annacaigcomms.co.uk). Here is what she shared.

1. Be clear on your author brand
Does thinking of yourself as a brand have you cringing or running for the hills? If so, you’re certainly not alone. But this is about pinning down what makes you stand out, and it’s often one of the most enjoyable parts of the work I do with authors. Looking at where the inspiration and motivation behind your writing comes from is a good place to start thinking about how to differentiate yourself from all the other authors out there.

2. Use your storytelling skills in your marketing
It’s amazing how many awesome storytellers revert to flat, linear descriptions when they’re talking about themselves and their work in bios, on their website, or anywhere they’ve got limited space to tell potential readers what they’re all about. But by using the same skills you use in your writing to describe your books and yourself as an author, you’ll be off to a flying start.

3. Also think about what you *don’t* want to share
Your author brand is a version of you that you’re comfortable sharing with the public … it is not all of you, warts and all. For example, many people get inspiration for their writing from painful personal events. Sometimes you’ll be happy to talk about these explicitly, but sometimes you won’t, and that’s fine. It is important to establish this ahead of embarking on marketing a book.

4. Before any marketing activity, set yourself some objectives
Is it all about sales? Do you want to build your mailing list? Are you setting up a community of readers in a Facebook group? Spending a little time thinking about what exactly you want to achieve with your marketing activity is an important first step in putting together a strategy and will ensure everything you do contributes to a specific outcome.

5. Write a strategy
Snore, right? A strategy’s a dry old document that sits on a shelf and never gets used? Well, nope. A marketing strategy means you know what you want to achieve, who exactly you’re targeting and how you’re going to reach them, and what you’re going to say. Not only does spending a little time on a strategy save *a lot* of time in the long run, it also ensures your marketing is coherent.

6. Be creative when it comes to reaching potential readers
Most spaces, digital or in-person, dedicated to book promotion are crowded and competitive. I always encourage writers to think outside the box when it comes to reaching readers. Put in the simplest terms, if you’ve written a book about trains, don’t just target people who love books, target people who love trains. Think about where you can find this audience and use the channels that will reach them there.

7. Digital and social media are just channels
I hear a lot of ‘you should be doing x, y or z’ when it comes to book promotion, and never more so than with digital and social media. But the truth is, these are just channels to reach audiences. There’s no should about it, unless they will help you talk to people who are likely to love your books. And you’re much better off using two or three channels well than spreading yourself thinly across loads because you think you should be there.

8. The rule of thirds
No more than a third of the content you share with your audiences should be explicitly promoting and selling your books. Another third is all about engaging content which doesn’t overtly sell: this is where you can give audiences a glimpse behind the curtain, share interesting information relating to your research, writing process, or just elements of your life that form part of, or complement, your author brand. The final third is where you respond to others, have conversations and comment on what other people are doing, building your relationships and communities.

9. Give video a chance
There’s no point forcing yourself to create content you really don’t enjoy, but I’ve lost count of the number of writers I’ve worked with who are reluctant to give video a go and then end up loving it. There is a lot of evidence that video is more effective than text or images in engaging audiences, and there are many different ways to try it, from a more polished, edited video to a quick Facebook or Instagram live. Try some different things out and try not to worry about ‘getting it wrong’ (whatever that means!) You don’t need to be too polished or perfect. The most engaging content often includes flaws, or even mistakes. It can be scary to put yourself ‘out there’ and be vulnerable, but you may be pleasantly surprised by how your audience responds to content which contains faults. Look at the engagement on a serious Facebook post, versus the outtakes and bloopers post from ‘behind the scenes’ (from those who are brave enough to share these) and the latter will almost invariably reach more people and elicit a more positive response.

10. Have fun
Yes, book promotion is a serious business that will find readers for your work and persuade them to part with their hard-earned cash, but that doesn’t mean you can’t have fun doing it. It’s important to bear in mind that content you enjoy creating is likely to be more effective because the energy and enthusiasm will come across to your audience. So, enjoy yourself!
 

 
The book with spine I'm plugging this month is Selfish, Shallow, and Self-Absorbed: Sixteen Writers on the Decision NOT to Have Kids, edited by Meghan Daum.

Sometimes, a book with spine reveals something new to you, but sometimes it validates something important in your life. For me, this book is of the latter variety. As a writer myself, I picked up the book of essays by writers because I was curious about how other writers came to the same decision as I did about parenthood (the decision being to remain childfree by choice, which is an important distinction from people who want kids but can't have them).

As you would expect from writers, the essays are well constructed and well argued. From a craft point of view, you get a great masterclass in how to write great personal essays. Of course, the content resonated with me, although the males' point of view, not so much. I just think that for people born women, the concept of choosing to be childfree is an issue on a far grander scale than for men. Sorry, dudes. If you are a female-identifying writer who is on the fence about having kids, this book could be incredibly powerful. It's rammed full of sound rationale for fully embracing the creative life, which may offer some readers real comfort.

However, the one thing that struck me about writers writing about this topic is how inadequate words are, and none of the essayists really tackled the lack of appropriate language for childfree-by-choice cis women, like me. So, in a move of breathtaking arrogance, I'm offering you my opinion!

Words Fail Me: Communicating My Choice
The English language was once the stooge of the British Empire, busy appropriating words from other cultures for its greedy master. Nowadays, English has atoned for its imperial past by becoming the most hospitable language on Earth. It no longer goes abroad to steal; rather, it welcomes thousands of foreign/alien words with open arms and makes them feel right at home, no questions asked. 

I love English’s speedy adaptability. Even as I write, the new term “social distancing” is being entered into the OED. Though there is always controversy around certain language developments (lately in the sphere of gender identity, where vocab moves at breakneck speed), it’s critical that people take control of the language that refers to them. And it’s their inalienable right to choose their words carefully.

You might have noticed I steer clear of the word “childless”, which to me suggests something is missing, and for women who want children but are without them, this word feels especially unkind. I’m not especially keen to refer to myself as “childfree” either, reminiscent as it is of the prolific food-related intolerances of our age, as if the mere whiff of a fertilized egg in my uterus might trigger anaphylaxis.

So, if not “childfree” or “childless”, what? I would prefer to describe my persona as a “woman without children” (people-first language) and refer to my counterparts “women with children”, but I know that most of them would rather be called “mothers” because it’s a label that carries a great deal of weight in society. Even bad mothers get more respect than non-mothers, on the whole!

Sadly, women without children have no equivalent of the word “mother” that might respect their particular reproductive decision. “Non-mother” is another one of those oppositional words, like “childless”, so that won’t do. Old English would have labeled younger women without children “maidens”, which has a certain charm, but older women were called “crones”… not so nice. 

We have hardly any deities from which to draw our alternative moniker, given that the ancient pantheons and most religions are simply potty about fertility. “Libertas”, the goddess of freedom, was about the closest I could get, but I do not want to be confused with libertarians, so that’s a no-go.

I guess the best we can do is 'nullipara', which is the medical term for a woman who has not given birth and encompasses those who are not fertile (too young, too elderly, and the infertile) and those who have chosen to defy their fertility. It will take some explaining, but we've seen lately how quickly new terms are adopted. So, I say it's worth a go: let's change it from an adjective to a noun, and maybe even a verb ... 'to nullipara: to choose or to embrace a childfree life'.

Nulliparas of the world, unite!

Soon after I returned to Sheffield after a 20-year absence, I was lucky to meet Beverley Ward. Beverley is at the very heart of the city's writing community and has supported its growth for about as long as I was away! Not only is she a great resource for other writers developing their craft, she is also an enormously talented writer of prose and poetry, and in a future blog post, I will be featuring her very own Book with Spine, Dear Blacksmith, a beautiful and powerful memoir about confronting grief under extraordinary circumstances.

In this post, Beverley shares her top ten habits for becoming a writer or improving your productivity. 
 
Beverley says:

1. Develop a writing practice. You wouldn’t run a marathon without training; writing is no different. If you want to be a writer, you need to practice. Write regularly and vary your practice with journal writing, poetry and fiction. Commit to building your writing muscles with regular exercise. Write every day if you can. You won’t regret it.
2. Make time. There’s no question that finding time for writing can be hard, especially for people who have a lot of other responsibilities (says the self-employed single parent), but the truth is there is always time. If writing is important to you, you must make time in the same way that you make time to exercise or to catch up with friends. Make writing a regular habit, even if it’s just ten or twenty minutes a day or even once a week. You’ll be amazed how quickly the words mount up. 
3. Find a community of writers to be part of. Being a writer can be lonely until you discover your tribe and then it becomes the most joyful and wonderful journey full of authentic relationships and connection. Join a writing group, a course or an online community and you’ll soon find out that there isn’t just one kind of person who is allowed in the club and that writers are people like you after all.
4. Allow yourself to play and experiment. Creativity is a form of play. You can have big ambitions for your writing but don’t take it so seriously that you forget to play. Try new things and have fun with words and ideas. Experiment. 
5. Allow yourself to fail. Failure is as much a part of the creative process as play. Embrace it. If you don’t try different ways of writing, you won’t find the one that works for you. And, so often, mistakes lead to new inventions. If a cook in Bakewell hadn’t mixed the almonds and eggs in the wrong way, Bakewell pudding wouldn’t have been invented, and think how much poorer the world would be without that. (If you haven’t tried this delicacy, you must.)
6. Free write. Free writing is a way of writing that bypasses the inner censor, and it’s such a key tool for writers. In essence, free writing is just writing whatever comes to mind without judgement or expectation. It’s a great way to tap into your unconscious mind and  develop your writing muscles. Pick a random phrase from a book or a song to start with and just follow the pen and see what emerges. I guarantee it will surprise you. 
7. Befriend your inner critic. We all have an inner critic. It’s the annoying voice that presents the endless barriers and obstacles, that tries to keep you in your place. It might seem odd to befriend that voice, but remember that it’s just trying to keep you safe. You won’t get rid of it, so it’s best not to try. Just listen to it and humour it as you might a cantankerous uncle or a tantruming child and then write anyway.
8. Share your work. Sharing your writing with other people can feel terrifying at first but it’s one of the very best ways to start to get over your fears. Be careful who you share it with though. Writing is best shared in communities of supportive writers and with people you really trust.
9. Step out of your comfort zone. The best writing often happens when you’re at the very edge of your comfort zone. If it scares you to write it and terrifies you to share it, you’re probably on to something. 
10. Start small. You don’t have to write a bestseller when you first put pen to paper. You don’t even need to set out to write a novel or a poetry collection. Start with a chapter, a poem, a first line.

For more of Beverley's tips and advice, request a copy of her Free E-Book here.

About Beverley:
Beverley Ward is a writer, facilitator and coach, with twenty years experience of supporting fellow writers on their journeys to becoming the writers that they want to be. She offers a range of writing workshops and one-to-one coaching/mentoring and owns The Writers Workshop in Sheffield. You can find out more about Beverley at www.beverleywrites.com. Or email her on beverleywardwriter@gmail.com. 

My last post was October 2018. What explains the gap? Personal stuff, of course! Around that time, I was newly divorced and still pretty heartbroken, and trying to figure out what was next for me.  In June 2019, I shipped all my stuff across the Atlantic and boarded a plane, sad so say farewell to California but excited to return to my native England to stitch the torn fabric of my life back together.

So, here we are, two years on, in October 2020 (nearly), and I'm finally coming up for air ...  although, I'm now breathing mostly through a face covering. So, look out for more regular posts on all matters editorial and, specifically, books with spine -- books seeking to make this very messed up world a better place. 

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​One of the toughest challenges in my line of work is turning down projects. Mostly, I decline only the manuscripts I don’t have time for or that don’t pay well enough. But there have been several occasions when I’ve had to turn down a project because, quite frankly, I don’t want any hand in birthing that particular book.

If that sounds judgemental to you, well, it is! I make no apology for being a woman of principle and exercising professional judgement when considering what projects to accept—after all, I’m a human being, not a robot! Don’t misunderstand me, though. I’m all for freedom of speech and the author’s right to write; all I am saying is, “Leave me out of it!” So, if a manuscript comes along that spreads nastiness in the world—such as racism, misogyny, gay hate, and religious intolerance—I simply tell the client, "I can't take the project because I would not bring the necessary objectivity to the editing task." 
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Given my personal opinions on ethical writing, I was therefore pleased to stumble upon the Ethical Author Campaign from UK-based ALLi (the Alliance of Independent Authors). It’s a writers' code of conduct comprising a list of ethical practices united by one guiding principle: “When I market my books, I put my readers first.” For this initiative, I applaud ALLi wholeheartedly because I have also written code of conduct to share with all my book coaching clients. Of course, they are not obliged to adopt the principles, but I feel it’s my duty to at least give them the option of doing the honorable thing.

Lorna's Five Commandments of Nonfiction Writing

An important rule of writing is “Honor Thy Reader.” If readers feel disrespected, at best they’ll close your book; at worst, they'll trash both you and your book online. 

During the outlining process, you should have identified your target reader, their fears/anxieties, and their hopes/desires. Always keep these target readers and their needs in mind when you are creating your content: those readers are the foundation of your book, and they are counting on you to give them the information they need. But other than placing your readers’ needs at the heart of your book, how else can you honor them?

1. Thou shalt not patronize. Sometimes it can be hard to find the right way to communicate a complex idea clearly. However, be careful to avoid dumbing down your material to the point of condescension or coming off as superior.
2. Thou shalt not baffle. As experts in your field, be aware of the language you’re using to communicate, especially jargon, abbreviations, and acronyms. If you cannot write without these terms, include a glossary in your book to ensure you’re being understood. Also, try not to assume knowledge. Ask yourself before you begin writing what things your reader will already know and what they need to know, and write according to their level of knowledge (beginner, intermediate, or advanced).
3. Thou shalt not bore. You know readers are interested in your subject because they’ve picked up your book, but just because they’re keen, don’t treat them mean! Don’t be long-winded, don’t repeat yourself, don’t go off on tangents, don’t be too abstract, and don’t use bland language.
4. Thou shalt not exclude. Beware of language bias (unconscious sexism, racism, etc.) and ensure your language is respectful and inclusive. If you are someone who prides yourself on being politically incorrect, so be it, but be prepared for a backlash from readers/reviewers. However, using strong language can be fine, if it’s appropriate to the audience, but you should establish this use of vocabulary in your introduction so that there are no surprises if you drop the occasional “shit” … so to speak! 
5. Thou shalt not deceive. This is not suggesting you would do this deliberately, but sometimes we can mislead without intending to. Your readers trust you, so make doubly sure that you never pass off someone else’s ideas (or writing) as your own; never misrepresent the facts to illustrate a point; never overstate your skills, experience, or influence; never make a statement of fact without backing it up with evidence.

In our current social and political climate, in which civility and respect seem to have gone the way of the rotary telephone and the horse-drawn buggy, it’s more important than ever to act with integrity. Therefore, I encourage any book-with-spine authors among you to adopt ALLi’s advice, or mine, or devise your own code so that you can be open with your potential readers … and sleep well at night. 

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We know that writers threaten the social order because censorship is as old as the printing press. Every culture has a problem with censorship, even in the West where democracy has supposedly given citizens the inalienable right to free speech. But although people can write what they like (providing that privacy and libel laws aren’t broken), are they as free to read what they like?

According to the American Libraries Association’s Office for Intellectual Freedom (OIF), there are plenty of people who wish to curtail our freedom to read by attempting to ban materials from public, school, and university libraries. During Banned Books Week (launched 1982) each September, the OIF releases a list of the books/materials that were the most “challenged” in the previous year to raise awareness of what is bothering people and why, and highlight the importance of free and open access to information.

In 2018, the theme of Banned Books Week (www.bannedbooksweek.org) was “Banning Books Silence Stories,” and the aim was to remind everyone that they need to speak out against the growing problem of censorship: our very way of life depends on it. According to the ALA, calls for books to be banned came from many quarters, including teachers, religious and special interest groups, and even librarians themselves! 

So, what was on the ALA OIF’s list for 2017? In total, there were 416 books that were challenged or banned last year, but here’s the run down of the top 10, complete with the reasons why the books were so frequently challenged.

Top 10 Challenged Books of 2017
1. Thirteen Reasons Why, Jay Asher. New York Times-bestselling YA fiction. Published in 2007, but recently serialized by Netflix, hence its appearance at number one in this list. Challenged and banned in multiple school districts because it addresses the issue of suicide.
2. The Absolutely True Diary of a Part-Time Indian, Sherman Alexie. YA nonfiction. National Book Award winner. Challenged constantly since its publication in 2007 because of profanity and situations that were deemed sexually explicit.
3. Drama, Raina Telgemeier. Graphic novel from an acclaimed cartoonist. Stonewall Honor Award winner. Published in 2012. Challenged and banned in school libraries for featuring LGBT characters and for being “confusing.”
4. The Kite Runner, Khaled Hosseini. Challenged and banned for featuring sexual violence. Complainants also claimed it “lead to terrorism” and “promotes Islam.”
5. George, Alex Gino. A book written for elementary school kids. Challenged and banned for featuring a transgender child.
6. Sex is a Funny Word, Cory Silverberg, illustrated by Fiona Smyth. Written by a certified sex educator, this children’s book, published in 2015, was challenged for “encouraging” children to “want to have sex or ask questions about sex.”
7. To Kill a Mockingbird, Harper Lee. Incredibly, this widely acknowledged American classic was challenged and banned for depicting violence and using the N-word.
8. The Hate U Give, Angie Thomas. “Pervasively vulgar” and featuring drug use and offensive language, this enormously popular YA novel (now a film) was challenged and banned in school libraries and curriculums.
9. And Tango Makes Three, Peter Parnell and Justin Richardson, illustrated by Henry Cole. Another children’s book! This 2005 title returned to the Top Ten Most Challenged list after a short absence to be, once again, challenged for featuring a same-sex relationship.
10. I Am Jazz, Jessica Herthel and Jazz Jennings, illustrated by Shelagh McNicholas. An autobiographical picture book, co-written by the 13-year-old protagonist, was challenged for addressing gender identity. 

What’s clear from this list is that plenty of people think that children and young people are at special risk. Too many people, it seems want to restrict children’s democratic right to read under the pretence of “protecting” them from . . . what? Moral "corruption" mostly. But as we all know, society’s definition of what is morally wrong is ever-changing. Only 100 years ago, it was considered entirely unacceptable for women to vote. Therefore, I hope that in significantly fewer than 100 more years, everyone will wonder why the hell, in 2018, everyone was so bothered about people’s sexual preference or gender identity.

Thankfully, the ongoing ethically bankrupt crusade by an anti-democratic minority does not appear to have dampened authors’ desire to address the important emotional, sexual, and social issues of our time by writing books with spine. And seeing the 2017 list makes me proud that literature continues to lead the way for social progress. So, tyrants and bigots be afraid: the pen is—and forever will be—mightier than the sword!

(And in the spirit of this post, any comments you make below will not require my approval before publishing!)

Most memoirs explore the impact of major life experiences on the author and his/her reaction to them. However, confessional memoir is a form of the genre in which authors admit to bringing about the events that have shaped, and perhaps even destroyed, their lives. Arguably, then, it is a literary form that takes a different level of courage to write. 

Getting Off is a confessional memoir by Erica Garza about her 20-year journey through sex and porn addiction: how it began, how it worsened over time, and eventually how she found a way out. What makes this a great "book with spine" is that it tackles a taboo subject fearlessly and honestly, which will give other sufferers the confidence to speak more openly about and deal with their addiction.

Books with Spine: Why was it important to you to tell this very personal story? What were your aims? 

Erica Garza:  I've always turned to writing for comfort and clarity, so choosing to write on this topic was my way of trying to figure out how and why I'd gotten to this place in my life. Beyond that, I hoped this book might help others who were facing similar struggles. The first piece I ever wrote on this subject was an essay for Salon.com, and the response was overwhelming. So many people reached out to me (men and women, young and old) and they couldn't believe that someone else was articulating their own private struggle the way I had. They truly thought they were the only ones going through this. That's when I knew I had to keep writing. I had to speak up for those who were too ashamed to tell their own stories.    

BwS: You're known as an essayist, so why choose to write a book?

EG:  Memoir felt like the most straightforward approach to cover the whole story of my addiction from beginning to end. I really just put the story down the way I remembered it and the narrative arc came naturally. 

BwS: What personal and/or creative difficulties did you encounter during the writing of the book?

EG: I had some trouble deciding how to end the book. I wrote it when I was still in the early stages of my recovery, and I wasn't sure if my story measured up to what I saw in other addiction memoirs; I didn't have a neat and tidy resolution at the end. My book ends with a threesome in Thailand, not "Then I went to a 12-step meeting or found God and lived happily ever after." But I wanted to be honest and to be honest is to be imperfect. I'm much happier living in the gray area anyway. 

BwS: You have an MFA in nonfiction writing from Columbia. In what ways did that help (or hinder) the writing of the book?

EG: Getting an MFA from Columbia was expensive, and while there were many days before I got published that I resented having to pay my giant loan payments, I'm now grateful for my experience. The MFA program taught me how to trust my voice as a writer, how to be disciplined and devoted to my craft, how to be a better reader, and it showed me that it was possible to be published. When I was younger, I'd always wanted to be a writer, but it felt like some faraway dream or something that happened to other people, kind of like winning the lottery. If I was lucky it would happen. Columbia taught me that it wasn't about luck. It was about doing the work. 

BwS: Were you apprehensive about the reaction to the book? How do you handle reviews and readers' feedback?

EG: At the beginning, I feared that people I knew would pity me or shame me, or that my parents would feel embarrassed. But the response has been mostly positive. I mean, I have no idea what anyone says behind my back, but they're certainly nice to my face! In any case, in the process I realized that nobody will ever be able to shame me the way I've shamed myself in my past. I've grown out of the exhausting charade of trying to be something I'm not. It's so much easier and enjoyable to just say, "This is who I am. Take it or leave it." Surprisingly, what I've found is that when I allow myself to be open and vulnerable, other people feel inspired to do the same. I love having that kind of raw, genuine connection with other people.

BwS: How did you find the publishing process? Was anything about it particularly surprising/frustrating/pleasing?

EG: I was fortunate to have a wonderful team of people at both ICM and Simon & Schuster helping to bring my book to life. The most frustrating aspect has been trying to continue promoting myself and the book after my publisher and agent have had to move to other clients and shift focus away from my book, which happened maybe three months post-publication. I didn't realize how much media attention I was getting from their hard work and how clueless I was about promotion until it was all up to me. 

BwS: What advice do you have for people who want to write a revealing memoir?

EG: Try not to think about what other people will think while you're writing. It will only keep you from doing the work. I like what Joyce Maynard said: "Write as if you were an orphan."

BwS: Do you plan to write another book? If so, what can you tell us about it?

EG: I'm working on a collection of essays. I'm still writing about shame, but not so much in how it relates to my sexuality, but to my culture.

BwS: What is your favorite "book with spine"?

EG: No book means as much to me as Hemingway's A Moveable Feast. I've read it many times and always with new eyes. That book made me want to be a writer. It taught me to pay attention to what people around me said and how they presented themselves, how a story can be found in the most ordinary places and conversations. It was the reason I made traveling such a priority in my twenties and early thirties, and most importantly, it taught me to pay attention to my desire, to let it guide me to a better understanding of myself.

Click here to buy Erica's book, Getting Off.

Not content with being all over the big screen, little screen, or music scene, a lot of celebrities publish books. Many of them are writing the books, but a growing number are now publishing other writers' works. According to an excellent article in the Guardian Online, some high-profile celebrities include Sarah Jessica Parker, Lena Dunham, and Stormzy.


Of course, this trend is a boon to the big publishers because many of the celeb publishing companies are imprints of the big players, such as Penguin Random House. But how much those celebs are actually involved, and how knowledgeable they are about publishing, is unknown. So what kind of books are they publishing? You might expect celebrities to go for popular fiction, but it seems that some of them are going for books with spine.

Here is some info about two notable examples:

LENNY is Lena Dunham's imprint at Random House and was reputedly inspired by her weekly feminist e-newsletter. It has published three female-centric titles so far:

• Sour Heart, a collection of short stories by Jenny Zhang about adolescent girls growing up in NYC;
• COURAGE IS CONTAGIOUS and Other Reasons to Be Grateful for Michelle Obama, a collection of essays edited by Nick Haramis, and
• Providence, a thriller by novelist Caroline Kepnes.

goop press is Gwyneth Paltrow's publishing company that operates in partnership with Grand Central Life & Style and Hachette Books. It clearly began as a vanity press, putting out cookbooks created by Paltrow, but in 2018, the output is being diversified. Recent titles include

• The Postnatal Depletion Cure: A Complete Guide to Rebuilding Your Health and Reclaiming Your Energy for Mothers of Newborns, Toddlers, and Young Children, by Oscar Serrallach;
• The Food Therapist: Break Bad Habits, Eat with Intention, and Indulge Without Worry, by Shira Lenchewski, R.D.; and
• The Clarity Cleanse: 12 Steps to Finding Renewed Energy, Spiritual Fulfillment, and Emotional Healing, by Habib Saedghi, D.O. 

This celebrity trend is one I can get behind. Is it just a way for celebrities to raise their income and cachet? Of course. But the benefit to writers is potentially huge, too. If you're discovered by a celebrity who endorses your work and puts his or her name somewhere on the cover of your book, your work will almost certainly make waves. My only hope is that, in future, some of these imprints will come out of smaller, indie publishers so that this trend is not giving the big guns an even greater advantage.