LORNA PARTINGTON WALSH

Not content with being all over the big screen, little screen, or music scene, a lot of celebrities publish books. Many of them are writing the books, but a growing number are now publishing other writers' works. According to an excellent article in the Guardian Online, some high-profile celebrities include Sarah Jessica Parker, Lena Dunham, and Stormzy.


Of course, this trend is a boon to the big publishers because many of the celeb publishing companies are imprints of the big players, such as Penguin Random House. But how much those celebs are actually involved, and how knowledgeable they are about publishing, is unknown. So what kind of books are they publishing? You might expect celebrities to go for popular fiction, but it seems that some of them are going for books with spine.

Here is some info about two notable examples:

LENNY is Lena Dunham's imprint at Random House and was reputedly inspired by her weekly feminist e-newsletter. It has published three female-centric titles so far:

• Sour Heart, a collection of short stories by Jenny Zhang about adolescent girls growing up in NYC;
• COURAGE IS CONTAGIOUS and Other Reasons to Be Grateful for Michelle Obama, a collection of essays edited by Nick Haramis, and
• Providence, a thriller by novelist Caroline Kepnes.

goop press is Gwyneth Paltrow's publishing company that operates in partnership with Grand Central Life & Style and Hachette Books. It clearly began as a vanity press, putting out cookbooks created by Paltrow, but in 2018, the output is being diversified. Recent titles include

• The Postnatal Depletion Cure: A Complete Guide to Rebuilding Your Health and Reclaiming Your Energy for Mothers of Newborns, Toddlers, and Young Children, by Oscar Serrallach;
• The Food Therapist: Break Bad Habits, Eat with Intention, and Indulge Without Worry, by Shira Lenchewski, R.D.; and
• The Clarity Cleanse: 12 Steps to Finding Renewed Energy, Spiritual Fulfillment, and Emotional Healing, by Habib Saedghi, D.O. 

This celebrity trend is one I can get behind. Is it just a way for celebrities to raise their income and cachet? Of course. But the benefit to writers is potentially huge, too. If you're discovered by a celebrity who endorses your work and puts his or her name somewhere on the cover of your book, your work will almost certainly make waves. My only hope is that, in future, some of these imprints will come out of smaller, indie publishers so that this trend is not giving the big guns an even greater advantage.

It's been a while since I last posted, and I'm thoroughly ashamed of myself. The reason for the radio silence was, of course, life. I'm sure I don't need to tell you that everyday stuff has an irritating habit of derailing our momentum and diverting us from our goals. But there's no point in kicking ourselves. The best thing we can do when we realize our mistake is to figure out how it happened so that we can avoid falling into the same trap next time.

So, I'm going to leap right in with the "secret" as promised in the title. The simple secret is ... IT'S NOT ABOUT YOU.  I had temporarily forgotten this, which is why there were no blog posts in June.

MISSION-DRIVEN, NOT EGO-DRIVEN

This blog is not about me, and any book that you write should not be about you: it's about your mission, remember? It's about the passion, message, and ideas you have to bring about meaningful change. But your mission is nothing without people who support it, and those people, of course, are your potential readers. So think of the reader, whoever he or she may be, as someone who is waiting for YOUR book (blog post or article), whether they know it or not. They need you to step up, and your mission needs them to read your work and take action.

Writing a mission-driven book inevitably involves self-sacrifice. It involves sitting down to write when you'd rather be binge-watching your favorite Netflix series; it might also mean not spending as much time with a loved one as you would like. But these sacrifices should be worth making for a few months if you believe enough in your mission. If you cannot motivate yourself to get it done, well, perhaps you don't care about your mission as much as you thought you did. 

TICK, TOCK ...

Time and tide wait for no man, so if you don't write that book now, will you miss the boat? This is another aspect to the secret: it's not about you; it's about timing. If your mission is a hot topic, you'll want to get your book out as soon as possible so that you can capitalize on the general public awareness and PR opportunities.

But even if your topic isn't especially zeitgeisty, the publishing industry is pumping out books at a rate of knots, meaning that another (more motivated) author may steal your thunder. By telling yourself that at any given moment there are at least 100 other people writing a book on your topic, you'll light a fire under yourself that will help you get your book done ASAP.

IT IS ALL ABOUT YOU

Wait ... what? Didn't I say it wasn't about you? Well, yes, but there is one important way that your book is all about you, and that's with regard to accountability. When you're struggling to meet your writing targets and there is nobody breathing down your neck, it's easy to put the book project aside and watch all seven seasons of Game of Thrones. You can find someone to fulfill that monitoring role (a colleague or spouse, perhaps), but ultimately, only YOU can get it done.

Hopefully, the tips above will motivate you to keep writing and hold yourself accountable ... they have certainly reminded me to keep blogging.